PopMinded by Hallmark plans its highest-ever level of yearly participation at the nation’s largest pop culture fan gatherings with limited quantities of products and collectibles developed exclusively for events starting next month.
PopMinded, which debuted nationally last year, is Hallmark’s new way to celebrate fandom with gifts and collectibles created and chosen with all fans in mind. PopMinded continues and expands on Hallmark’s decade-long tradition of providing event attendees access to Hallmark’s ever popular event exclusive products through its event pop-up store.
Three exclusive Hallmark Keepsake Ornament designs, an itty bittys® plush, and two other gift items will be sold in limited quantities at Comic-Con International, to be held July 20-23 in San Diego, Calif. Star Wars exclusives include a T-70 X-wing Starfighter Keepsake Ornament, Walrus Man itty bitty plush, and R2-Q5 pertual calendar.
Also in July, Hallmark Gold Crown Stores will host a PopMinded display and event complete with exclusives and a sweepstakes for a chance to win a trip to New York Comic Con this October. Fans can visit participating Hallmark Gold Crown stores from July-August. Star Wars exclusives are Imperial Stormtrooper helmet Keepsake Ornament blind box, Greedo itty bitty plush, Greedo itty bitty ornament, and B2BHD pertual calendar.
Another first for PopMinded will be Salt Lake Comic Con, scheduled Sept. 21-23 at the Salt Palace Convention Center in Salt Lake City, Utah. Products to be sold at the PopMinded booth will be announced closer to the event.
At New York Comic Con, set for Oct. 5-8 at the Jacob K. Javits Center in New York City, PopMinded will offer all items previously available at Comic-Con International with the same daily allocations.
Additional details about prices for each exclusive product, as well as activity plans for each event will be announced closer to the respective convention dates.
For more information about PopMinded by Hallmark and the products offered, visit Hallmark.com/PopMinded
Below are the exclusives to be offered in the Hallmark and Pop Minded booths at SDCC and NYCC. Exclusives for Salt Lake City Comic Con will be announced closer to the event.
For information about the non-Star Wars exclusives please visit the Hallmark newsroom.
T-70 X-Wing Fighter™
T-70 X-Wing Fighter™ a Keepsake Ornament of Poe Dameron’s starfighter as depicted in the beginning of Star Wars Episode VII: The Force Awakens. This repaint of a 2016 Keepsake Ornament includes sound between Poe & BB-8 before the starfighter was destroyed on Jakku and has a total production run of 3,275 and sales will be limited to 275 per day.
For more information on this ornament make sure to visit the ornament page at Hallmark.com.
A Walrus Man™ itty bitty
A Walrus Man™ itty bitty plush adds to the Mos Eisley Cantina crowd with a the throw-back again to the original action figures and packaging. This has a total production run of 4,000 and sales will be limited to 300 per day
For more information on the Walrus Man itty bitty make sure to visit Hallmark.com.
The Imperial R2-Q5™ droid perpetual calendar
The Imperial R2-Q5™ droid becomes part of the astromech droid-themed perpetual calendar and features an additional set of date cubes in aurebesh, the famed language used throughout the Star Wars galaxy. The calendar has a total production run of 1,600, and 170 of them will be offered for sale each day.
For more information on the R2-Q5 perpetual calendar make sure to visit Hallmark.com.
Imperial Stormtrooper™ Keepsake Ornament blind box
Imperial Stormtrooper™ Keepsake Ornament blind box offers three different repainted versions of the Stormtrooper helmet from the 2016 Keepsake Ornament line, offered in metallic black, red or silver. Includes sound from Star Wars: A New Hope.
For more information on the Imperial Stormtrooper helmet ornament blind box make sure to visit Hallmark.com.
Greedo itty bitty plush and Christmas ornament
Greedo™ itty bittys plush is the final addition to the Mos Eisley Cantina crew, dawning the throw-back to the original action figures and packaging. A limited number of these will also be made available at Comic-Con International in San Diego, New York Comic Con and Hallmark.com
Greedo™ itty bittys Christmas ornament is based on the movie-version of one of the most famous bounty hunters in the galaxy. A limited number of these will also be made available on Hallmark.com
For more information on the Greedo itty bitty make sure to visit Hallmark.com.
R2-BHD perpetual calendar
R2-BHD™ The silver-clad droid that helped the Resistance in Star Wars: Rogue One is a variant version of the astromech droid-themed perpetual calendar from the Star Wars line of gifts. A limited number of these will also be made available on Hallmark.com
For more information on the R2-BHD pertual calendar make sure to visit Hallmark.com.